ECOWATER UNDER SINK WATER PURIFIER
怡口厨下净水器
Client
ECOWATER
Year
2020
Role
Content Lead &
Industrial Designer
Disciplines
Competitor Analysis
Initial Ideation
Concept Development
Industrial Design
Base on the previous design language definition and design style observation, to develop under the sink water purifier for offline dealer channel, which could help Ecowater to fulfill wider consumers demand and expand the sales value greatly. Take the advantage of no wastewater technology to further build the professional high-end brand image for Ecowater and also enhance the product competitivity in high-end market by the product differentiation. These are key design needs of this project.
基于之前定义的品牌产品设计语言以及洞察的品牌内涵对应的设计风格，专为线下销售渠道拓展厨下净水器的设计，以此来帮助怡口品牌满足受众群体的需求以及更大程度上地增长销售额。利用独特的无废水技术来为怡口长远地建设专业且高端的品牌形象，同时也通过产品差异化来增加怡口产品在高端市场的竞争力。以上是项目的核心需求。
Final Concept
Concept Variations
Other Concepts
