DJI PILOT DRONE COMBO
DJI PILOT 无人机组合
Client
DJI
Year
2023
Role
Industrial Designer
Disciplines
Desktop Research
Initial Ideation
Concept Development
Industrial Design
The PILOT Drone Combo aims to redefine immersive flying experience, allows users just like a real pilot to discover extraordinary perspectives of the world. The drone design is inspired by the moth, which can provide the experience of smooth flight and the freedom of shooting. And the intuitive single-handed motion controller is easier to handle by users in all levels. Furthermore, the all-in-one MR goggles allows users switch shooting mode and see-through mode at any moment, and the balanced design distribute the weight to the front and the rear either. Empowering Pilots, Inspiring Possibilities.
PILOT无人机组合旨在重新定义沉浸式飞行体验，让用户像真正的飞行员一样以非凡视角探索世界。无人机的设计灵感来自孔雀飞蛾，它可以提供平稳飞行的体验和拍摄的自由。直觉化的单手运动控制器更容易被所有级别的用户操作。此外，一体式MR护目镜允许用户随时切换拍摄模式和透视模式，以及通过平衡的设计将重量分配到前面和后面。赋能飞行员，激发可能性。
Metaphor / Moth
Drone
Single-handed M otion Controller
All-in-one MR Goggles
Use flynit technology to make goggles band.
Compact Pilot Suitcase
315.00mm
307.00mm
CILICO RFID MOBILE DEVICE
cilico RFID 移动设备
Client
cilico
Year
2017
Role
Industrial Designer
Disciplines
Product Identity Definition
Competitor Analysis
Initial Ideation
Concept Development
Industrial Design
cilico is an IoT data collecting terminal and service provider, the cilico RFID mobile device is widely used in retail, logistics, transportation and other industries. With the development of times, the target user of cilico mobile device is much younger and younger, so clients look forward to rejuvenation of products, and help the brand differentiate with competitors. In the meantime, clients hope the new design can make products look delicate and portable. To enhance the user experience and optimize the usage flow is also needed.
cilico是一个物联网数据采集终端和服务的供应商，他们的RFID移动设备被广泛应用于零售、物流、运输等其他行业。随着时代发展，cilico目标受众群体越来越年轻，所以客户期待看到自己的产品也年轻化，以此帮助品牌与竞品拉开市场区隔。与此同时，客户还希望新设计可以让产品看起来更加精巧和便携。提升用户体验和优化使用流程也是客户的需求点。
Make core functional components look like independent
modules. It becomes a strong design feature.
Mobile Computer (Keyboards/Touch Screen)
Barcode Scanner
Universal Charging Plate
NEX INK SOTNE MOBILE PHONE
NEX 璞砚手机
Client
NEX
Year
2019
Role
Industrial Designer
Disciplines
User Persona Analysis
Metaphor Definition
Concept Development
Industrial Design
Ink stone mobile phone is designed for people who worked in government and enterprise originally. And NEX hope new concepts can help the brand move upmarket through competitive products and accurate positioning of target users, and it’s also an important step toward market segment. The project looks to have an insight into the target users’ aesthetic preference, meanwhile explore the design direction and concept development of NEX products.
NEX希望打入高端商务手机市场，通过设计有竞争力的产品，打动定位的目标人群——政企人士，使NEX品牌攻坚高端商务的细分手机市场。因此璞砚手机应运而生。本项目旨在：通过对目标人群的审美喜好的分析洞察，探索NEX产品外观的设计方向和概念拓展。
SIMPLICITY 以简求臻
Plain 质朴 | Restrained 内敛 | Elegant 雅致
砚者，研也，可研墨使之濡也。
花不解语应多事，石不能言最可人。
WYETH BABYNES MILK POWDER CAPSULE INNOVATION
惠氏贝睿思奶粉胶囊创新设计
Client
Wyeth BabyNes
Year
2019
Role
Industrial Designer
Disciplines
Initial Ideation
Workshop
Concept Development
Industrial Design
BabyNes provide the premium milk powder and machine solutions all the time. But they also bring the problem of high price and inadaptable usage methods, which affect user growth in some degree. The clients hope we can catch up with new ideas to solve the problems base on that. In this conceptual project, our ideation and concept creation focus on adjusting and optimizing the existing milk powder capsule solution, and create highly convenient usage way for target users.
贝睿思一直以来致力于提供优质奶粉以及奶粉胶囊机解决方案。但是问题也随之而来，过高的价格以及单一固化的使用方式在某种程度上影响用户增长。客户希望我们可以基于以上相关背景想出全新的解决方案。在这个概念设计的项目中，我们自始至终都聚焦于如何调整和优化奶粉胶囊现有解决方案，并且试图去为目标群体创造出具有高度便捷性的使用方式。
STEP 1 /
Keep fully charged by charging plate.
STEP 2 /
After water prepared, it will heat to suitable temperature.
STEP 3 /
Combine the Thermos Bottle, Core Generator, Milk Powder Capsule & Feeding Bottle together.
Then water will go through the Core Generator and mix into milk.
STEP 4 /
Hold the bottom of Thermos Bottle, it will rotate automatically to ensure milk powder fully dissolved without bubbles.
MIDEA PRO HOME APPLIANCE SERIES
美的Pro家电系列
Client
Midea
Year
2018
Role
Industrial Designer
Disciplines
User Persona Analysis
Competitors Analysis
Metaphor Definition
Concept Development
Industrial Design
The Midea Pro Home Appliance Series inspired by the infinite sea horizon, the geometrical line that builds our world. This series showcases the allure of the metaphysical contrast between the sky and the ocean in a clear day. It also merges the precise and simplified shapes into the living environment, lead users return to the origin and delight in the essential moment at the same time.
美的Pro家电系列灵感源于无垠的海平线，正是这些几何线条构筑了我们所在的世界。本系列展示了海天交界之处那形而上的对照，以及这种对比所传达出的魅力与诱惑。同时该系还将精准、简约的造型融入到居住环境中，引领用户回归本质的幸福时光。
Pure 纯粹 | Frameless 无界 | Contrasting 对比鲜明
Inspired by the infinite sea horizon.
HYGEA TUMOR ABLATION DEVICE
海捷亚肿瘤消融设备
Client
Hygea
Year
2018
Role
Industrial Designer
Disciplines
Initial Ideation
Concept Development
Industrial Design
VR Presentation
Hygea Tumor Ablation Device belong to the Cryotherapy surgery system, which treats tumor through minimally invasive surgery. To move upmarket of medical device, clients hope the new design can reflect the sense of technology and deliver the value of the product. Meanwhile, the device should also optimize the usage experience of all kinds of touch points.
海捷亚肿瘤消融设备属于超低温冷冻消融手术系统，通过微创手术来治疗肿瘤。为了进入高端医疗市场，客户希望新的设计可以折射出产品的科技感，以及传递出产品自身真正的价值。与此同时，该设备还应进一步优化各个触点的使用体验。
Used VR Glasses to make presentation to clients.
EVERGRANDE SMART HOME CONTROL CENTER
恒大智能家居控制中心
Client
Evergrande
Year
2019
Role
Project Manager &
Industrial Designer
Disciplines
Initial Ideation
Concept Development
Industrial Design
Project Management
This series of smart home control center were designed for the top-level real estate company, which owns the most luxurious houses in China. To bring the house-proud feeling to consumers, we create the set of whole house IoT controlling terminals, which contains 2 in-wall control panels and 2 voice-activated intelligent speakers. The project looks to explore products’ appearance and style blend with surroundings and also provide the enjoyable usage experience for consumers.
该系列智能家居控制中心是专门为国内拥有最奢华室内风格的顶级地产公司而设计的。为了带给用户“以家为傲”的居住体验，我们设计了这套包含2款嵌入式控制面板和2款语音控制的智能音箱的全屋物联网控制终端。该项目旨在探索可以融合居家环境的产品外观和风格，同时为用户提供愉悦的使用体验。
WELLDEF PAIN RELIEF WEARABLES
微大夫疼痛舒缓可穿戴设备
Client
iCare
Year
2019
Role
Project Manager &
Industrial Designer
Disciplines
User Research
Design Style Definition
Initial Ideation
Industrial Design
Project Management
WellDef is a drug-free solution which can treat chronic pain and relief the cold symptoms. The device can cure people through by outputting weak current. The design objective of this project is to position target group precisely and explore their demands, redefine the WellDef product’s appearance, and also improve the user experience comprehensively through by summarizing the usage flow and scenarios of current product.
微大夫疼痛舒缓仪是一款非药物缓解感冒症状以及治疗慢性疼痛的设备。产品通过输出微弱电波来达到治疗和缓解病症的目的。本次设计目标旨在通过梳理现有产品的使用流程及场景，精准定位目标用户以及挖掘相关群体的需求，重新定义微大夫疼痛舒缓仪的整体设计，全方位提升产品使用体验。
User Research /
Stakeholder Interview /
Focus Group /
CHANGBA AQUA MICROPHONE
唱吧AQUA 麦克风
Client
Changba
Year
2016
Role
Project Manager &
Industrial Designer
Disciplines
Competitor Analysis
Metaphor Definition
Concept Development
Industrial Design
Implementation Consultant
Project Management
Changba is a popular entertainment app, which can provide the online KTV service, and also has a perfect connection with Changba microphone. To considered the target users of Changba microphone are mostly female, I selected the lipstick as metaphor for AQUA. The delicate and minimalist appearance make users are willing to take AQUA along with them anywhere. Then they can use it record songs in the mood, and also record the lives.
唱吧是一款可以提供线上KTV服务的娱乐软件，而使用唱吧专属麦克风与之连接便可以带给用户极致体验。考虑到受众群体女性用户居多，所以我选择口红作为灵感来设计AQUA麦克风。小巧简约的产品造型让用户愿意随身携带，在任何时候开麦录制符合当下心境的歌曲，记录生活。
MARS CHOCOLATES // DOVE / M&M'S / SNICKER..
玛氏巧克力
Client
MARS (Dove / m&m’s / SNICKERS / Twix ..)
Year
2015 / 2016
Role
Project Manager /
Industrial Designer /
Graphic Designer /
Disciplines
Initial Ideation
Industrial Design
Package Design
Sketching
3D Modeling
Competitor Analysis
Service Design
Project Management
To take part in the MARS global creation which contains consumer-driven innovation, design strategy and design execution support. Base on all kinds of MARS chocolates’ brand identity, transform design insights into optimized consumer experience and translate the new type design languages on products’ appearance. I also join the chocolate e-shopping service optimization research and new products development workshops.
参与玛氏全球创新业务，其中包含以消费者驱动为核心的创新设计、策略以及设计执行。基于玛氏旗下的各种子品牌巧克力的识别元素，将设计洞察转换到消费体验优化上，将全新的设计语言转换到产品外观上。我还参与了玛氏旗下巧克力线上购物的服务优化研究项目以及新品研发的工作坊。
COVESTRO IOT CONTROLLER
科思创物联网遥控器
Client
covestro
Year
2019
Role
Industrial Designer
Disciplines
Industrial Design
CMFP
Prototype Consultant
The project looks to explore the future of smart home concepts, and it’s an excellent entry point for covestro materials promotion. This IoT centralized controller provides simple and intuitive interaction by turning motion to toggle functionalities of all kinds of home’s connected devices. When the top concave surface and magnetic hemispheroid attachment combine together, it will bring the users integrated audio-visual experience.
本项目旨在探索未来智能家居的概念，这是科思创推广自己材料的一个绝佳切入点。该物联网中央遥控器提供直觉化的交互体验，通过回转运动来切换各种智能家电的功能。当遥控器顶部的内凹交互界面与磁吸半球体附件结合在一起时，它将为用户带来完整的视听体验。
