FIIL CC TRUE WIRELESS STEREO EARBUDS
FIIL CC 真无线蓝牙耳机
Client
FIIL
Year
2019
Role
Content Lead &
Industrial Designer
Disciplines
Design Language Definition
Competitor Analysis
Initial Ideation
Concept Development
Industrial Design
CMF
FIIL CC is true wireless stereo earbuds which presents the brand philosophy of purity, precision and minimalism, with all unnecessary elements removed. It innovated the method of plugging the earphones into charging cradle, an open-type method differentiate itself from all competitors on market, also minimalized the size by compact integration. At the moment， FIIL CC has become the best-seller in this brand, the simplicity design help the brand enhance visibility significantly, and expand the consumer electronics market further. FIIL CC is equipped with double-MIC noise reduction, smooth switching, capacitive touch controls etc.
They are earbuds, they are fashionable accessories as well.
FIIL CC真无线蓝牙耳机去繁为简，很好地折射出纯粹、精确、极简的品牌哲学。耳机插入开放式充电盒的方式别具一格，与市场上的竞争品牌形成区隔的同时，也通过紧凑的一体化设计将耳机整体体量最小化。目前FIIL CC已经成为FIIL品牌最畅销的耳机，简单的设计帮助品牌大幅提升知名度，进一步开拓消费电子市场。耳机除了配备双麦克风降噪，还具有顺滑切换、电容触控等特征。
是蓝牙耳机，也是时尚配饰。
FIIL contains a variety of headphone and earphones, so we summarize their forms and silhouettes first to make sure new design belongs to FIIL.
Explore variations base on initial ideation, and selected potential concepts to develop further.
Try to get the best diemention and ergonomics angles by a great deal of mock-ups.
After all the adjustment, choose the final concept to make prototype to confirm details.
