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CUORI IRONING PRODUCT MATRIX
卓力熨烫产品系列

Client

CUORI

Year

2017 / 2018

Role

Industrial Designer

Disciplines

User Research & Analysis

Competitor Analysis

Innovation Workshop

Initial Ideation

Mock-up Test

Concept Development

CMFP

Industrial Design

CUORI is an electrical appliance company and the leading OEM for electric iron, and they also pay great attention to explore new products. Because of the strong capability of manufacturing and product development, CUORI wants to build the leading brand in ironing market. This project looks to optimize the current categories and create new type ironing products, which can help CUORI to segment the ironing market according to the target group analysis and market positioning. At last, we provided 6 ironing product solutions to satisfy requirements of different users within various scenarios.

卓力是一家集顶级熨烫产品代工和专注新品研发的家电公司。因为自身具备强大的生产和产品研发的实力，卓力希望可以成为熨烫产品市场的领导品牌。本项目旨在优化品牌现有品类产品，同时打造全新类型的熨烫产品，基于目标人群的分析以及市场定位，帮助品牌细化熨烫市场。最终，我们提供了六种熨烫产品的设计方案，以此来满足不同人群在多场景下的使用需求。