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MIDEA INNERMOST RESTORATION SERIES
​美的归心家电系列

​Client 

Midea

Year

2020

Role

Industrial Designer

Disciplines

Competitor Analysis

Metaphor Definition

Initial Ideation

Concept Development

CMFP

Industrial Design

The Innermost Restoration Series is one direction of Midea Product Identity Project. This project looks to design a whole set high-end home appliance with 5 category products which from 5 departments of Midea. The goal is the creation of a unique positioning for the Midea brand in between the company’s other brands and within the overall market environment. Base on the result of persona analysis, I tried to use design to present the theme of back to essence, downshifting lifestyle and invisible caring for the perfectionist target group. And I named it Innermost Restoration, which means return to original nature and keep strongly home-oriented.

归心系列是美的产品识别项目中的一个设计方向。该项目旨在通过对五个不同部门不同品类的家电进行设计,打造一套高端家电系列。目标是通过独特的市场定位,帮助美的品牌跟公司其他品牌以及整个家电市场环境拉开区隔。基于用户画像分析结果,我试着用设计为新锐精致者这一目标群体呈现回归本源、慢生活以及无微不至的主题。我为这个设计方向取名“归心”,意味着返璞归真的自我精神探索,也意味着归心似箭以家庭为导向的生活方式。

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LEVIGATION

Fluent stream constantly flowing on obsidian, it will levigate the surface one day.

PERSISTENT 锲而不舍               |               ORIGINAL 矢志不渝               |               METICULOUS 无微不至

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Premium Quality

至臻精品

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Natural Essentials

自然本色

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Beyond Technology

​科技之上

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Base on the research result, define the signature elements, and explore the variations of each category.

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To ensure the feasibility of concepts, we try to make the exploration of suitable materials and conception happen in parallel.

One of the selected material——Sintered Stone

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INNERMOST
RESTORATION 

SIGNATURE  ELEMENTS

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REFRIGERATOR

4 tiny lights on the metal belt are also the sensors of gesture control. Wave fingers, integrated door will open automatically.

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The drawer-in-door is qucik access which can prevent cold air spreading out. 2 drawer can store the frequently-used stuffs.

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OVEN

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The handle can move out automatically when use the oven. 

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RICE COOKER

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The handle of rice cooker can move upward when the cooking process finished, and users can take it on the table.

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STOVE

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Before turning on the fire, the burners of stove will move upward.

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RANGE HOOD

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When open the powerful mode, the middle suction unit of range hood will come down to approach the oily fume.

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